the face behind the brand

The Founder

Davy J was founded by Helen Lofts, circular economy advocate, economist and winner of The Women of the Future Awards for Entrepreneurship. Born and raised around the rural coastline in Devon, the concept for Davy J originates from Helen’s passion for the seas, frustrations with suits that can’t ‘keep up’ with her adventurous side and the desire to build a business that looks at resources in a different way.


Working Vibes

Our Studio

Working alongside other creative brands in our studio in Plymouth, this is where we design and warehouse all our styles. Located on Stonehouse Creek, our waterfront pad is an old Industrial Sail Loft and is situated just down the road from the old Jaegar clothing factory in the heart of Industrial Plymouth.

Photoshoot in Davy J Studio in Plymouth, Devon. Image shows five women wearing Davy J sustainable swimwear and posing together in a group shot for the camera